Those are the words Tug McGraw shouted as he strode from the mound, slapping his glove against his right thigh. The left-handed relief pitcher had just put out another fire and the Mets had another win. Those words are the words that ignited and inspired a team to achieve the impossible: win The National League championship and go on to win the 1969 World Series.
How did this Met team of twenty-five different individuals, with diverse skills and personalities and desires become a coordinated, dedicated, efficient, and successful group? They did it by committing to a core belief and working together to achieve their common goal: a World Championship. They did it by believing in themselves and in each other. They committed. They believed. They won.
COMMIT TO A CORE VALUE OR BELIEF is one of the Eight Principles developed thirty-six years ago by TOPGUN’S “Best of the Best”.
The proper application of these principles has helped many companies and organizations change, adapt, and create a vibrant culture of success. TOP GUN COMMUNICATIONS can help you build a foundation committed to excellence. The skills we teach, when properly applied to management and sales teams, have yielded impressive results.
Here are a few thoughts by Tom Glass, co-founder of TOP GUN COMMUNICATIONS, on the intriguing subject of Core beliefs:
“All of us have a set of Core Beliefs, or Values. They range from family to hard work, from merit to creativity, from empathy to honesty. They are our basic values and give us purpose. Simply put, they define WHY we do what we do. They should, but often do not, work in concert with what we do (the corporate mission or vision).
The first step toward success is to look within ourselves and determine who we are, what makes us tick, and what our true Core Beliefs are. Then we must determine what we’re going to do with them.
According to Barack Obama, in his book The Audacity of Hope our values never change. Values are the key ingredient for success, whether corporate en-deavors or personal goal. Beliefs usually come packaged with energy and commitment (see Tug McGraw), and can become infectious, and your best people adopt a similar work ethic and then channel this energy into success.”
Recently, co-founder Mark Dahl gave a presentation to a premier division of Merrill Lynch. This is what Mark had to say about TOP GUN COMMUNICATIONS:
“Core belief is different from corporate belief. Corporate belief is a mission statement, something written during someone’s vacation on the back of an envelope and then quickly forgotten. Core belief is what makes you turn off the snooze button every day, because you just can’t wait to get to work.
Core belief is that no phone rings more then three times in this office before someone picks it up. That’s core belief and it has nothing to do with corporate profits or anything else. Core belief is a total buy into excellence. Core belief says ‘This is where we want to be , this is the best we can be.‘ The rewards are beyond money.
Let me take you back to my TopGun days…when I got my patch, I didn’t get a bonus, and my patch said that I would work harder than I ever had before. I couldn’t wait to do it. It had nothing to do with money. I know this and you should know this: If you hire and you retain and you build a program around money, someone always has more money.
Someone always has a way to write a check and take you away and take your people away. But if your organization has developed a set of core beliefs, that won’t happen. That’s when people say that there isn’t enough money to get me out of here. I love it here.
When you get to that place, the whole core belief principle has begun to embody what the organization is all about. Core beliefs have become the organizational heartbeat.”
Every individual, every organization, is rich with untapped values and beliefs. Finding, identifying, and selecting the most valuable and potent of these riches is the task of management.
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TOP GUN COMMUNICATIONS can help you make this vital mission a success. Pride, respect, loyalty, excellence, esteem, tradition, leadership… all flow from that unique and valuable CORE BELIEF. It is, indeed the heartbeat of an organization.
Future issues of TOP GUN posts will discuss and explore the other Eight Principle in depth and detail. Included will be comments from industry leaders who have felt, first-hand, the impact that TOP GUN COMMUNICATIONS has had on their organizations.
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FOR MORE INFORMATION ABOUT TOP GUN COMMUNICATIONS, PLEASE CONTACT:
www.topguncommunications.com
